Week 8 (Lean Poultry & Vibrant Veg)

Week 8 (Lean Poultry & Vibrant Veg)

Marketing Claim: “Brighten your menu: tender poultry and colourful veg, a Mediterranean twist that brings sunshine to your kitchen.”

Assortment Focus: Poultry breast, roasted colourful vegetables (peppers, aubergines), goat cheese crumble, herb bread, pantry wholegrain pasta, bright white wines.

Reasoning: Mediterranean accents in late winter add colour and freshness, keeping customer interest with protein diversity and balanced meals.