Our customers can be the first to try the innovative paper bottle prototype developed by Coca-Cola and the Danish startup Paboco. During the first European market test, Coca-Cola's plant-based drink, the AdeZ Oat&Nuts variant, was placed in the new paper bottle.

 

Be part of this special moment! All you need to do is order at least one 800 ml AdeZ product* between 2021.06.16-2021.06.29.

*A customer is entitled to one 250 ml AdeZ Oat&Nuts paper bottle prototype per order, regardless of the number of 800 ml AdeZ bottles ordered in that particular order. The AdeZ paper bottle prototype cannot be ordered as a standalone product!

 

Packaging waste is a global problem. Coca-Cola is aware that it is part of the problem, and therefore wants to be part of the solution. This is why it commits in its World Without Waste strategy to continuously reduce the amount of new plastic used in production worldwide, and within ten years, all its PET bottles will be made from half recycled materials. In addition, by 2030, they will collect as many bottles and soda cans as they sell worldwide, and all (primary) packaging materials will be 100% recyclable. The PET bottles distributed by Coca-Cola Hungary are already 100% recyclable.

The paper bottle prototype developed in collaboration between scientists at Coca-Cola's Brussels research and development laboratory and the Danish Paper Bottle Company (Paboco) is now entering the consumer testing phase. This is an important part of the development process for the company to see how it actually performs as packaging, how consumers perceive it, and what they feel about it.

 

The paper bottle prototype reaching our customers' homes is part of Coca‑Cola's global "World Without Waste" strategy, which aims to develop innovative packaging solutions that enable a circular economy.